About Planpath
A smarter way to procure business mobile.
Procuring mobile for a UK business is harder than it should be. Tariffs are opaque, providers are hard to compare, and the buying process rewards whoever pushes hardest rather than whoever fits best. We are building the marketplace that fixes that.
What we do
Planpath is a B2B telecoms marketplace. UK businesses specify what they actually need — devices, data, networks, contract length, the lot — and verified providers compete to win the work. AI does the heavy lifting on requirement capture, shortlisting and proposal comparison, so both sides spend their time on the parts that matter.
Who it is for
For UK businesses
Build a structured requirement in minutes, receive competitive quotes from multiple verified providers, and compare them side-by-side with AI-assisted analysis. No cold calls, no sales pressure, no chasing.
For telecoms providers
Get matched with businesses that are actively in the market with structured, qualified requirements. Spend your time pricing real deals instead of cold-calling lists. Pay per lead, not per impression.
Why we built it
Business mobile is a multi-billion-pound market in the UK, and almost all of it still moves through cold-calls, referrals and personal relationships. That works for the providers with the biggest sales teams, but it fails the long tail of regional resellers who can offer genuinely competitive deals, and it fails the businesses on the buying side who never see them. We built Planpath to fix the matching problem, not to replace anyone in the supply chain.
Want to be part of it?
We are recruiting verified UK telecoms providers now. Customer side opens later this year.